Brands need advertising automation to control the consumer journey.
Advertising automation is no longer an option. Streamlined, fluid and accessible ways of transacting between inventory and media have only partly been realized across current forms of advertising automation — namely programmatic.
Our consideration of automation will go beyond programmatic to include how marketers effectively advertise in a cross-channel ecosystem, doing so in a fashion that ensures the best return on investment for whole campaigns — rather than a single ad exposure.
In this whitepaper, you’ll learn:
- What the true definition of advertising automation is
- Industry insight from agency Landmark Media and DTC brand Purple
- The correlation between automation and the consumer journey
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