In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year. Ron Jacobson will share Rockerbox’s comprehensive spend trend data, offering a deep dive into consumer behavior, channel performance, and effective strategies for holiday campaigns. Watch below!

Hosts:

• Ron Jacobson (Co-founder/CEO, Rockerbox)
• Lyndsie Wise (Sr Product Marketing Director, illumin)

Speakers

Ron Jacobson, CEO/Co-founder, Rockerbox: 

With a background in economics and computer science, Ron has a passion for building innovative and scalable solutions that solve real-world problems for marketers. He has led Rockerbox to achieve multiple recognitions and awards, including being named a G2 Marketing Analytics and Attribution Leader, a Digiday Best Attribution Tool, an AdExchanger Programmatic Power Player, and an Inc Magazine Best Workplace. 

As the co-founder and CEO, Ron has driven Rockerbox’s vision and strategy  for over 10 years. Rockerbox is the leading marketing data and measurement platform for consumer brands at scale, helping them streamline multi-channel, complex data collection. On top of that data foundation, Rockerbox offers a suite of analysis products, including MMM and MTA, to enhance strategic decisions and drive growth.

Finding and reaching new voters,  those on the fence, and strong supporters is more important than ever in wake of the 2024 U election cycle. Who are the key groups that can make a difference, and how can one use data to take action? Join experts Paul Westcott from the data firm L2 and Lyndsie Wise from illumin as they share actionable advice. Don’t miss this chance to get ahead during this busy political season. Watch below!

Speakers

Paul Westcott – EVP of Sales and Marketing, L2:  Over Paul’s ten-year tenure at L2, he has massively expanded the business, growing the company’s footprint in academia, consumer research, corporate government affairs, automotive, media, and B2C marketing in addition to the company’s already substantial footprint in the political marketplace.

Audiences have developed a great deal of banner blindness as these ads typically don’t grab a ton of attention.

However, people love social media. The content is authentic and brands typically put their best creative assets on social. 86% of people even follow a brand on social.

Social is already outgrowing the walled gardens with social posts being included in news stories, being played on the screen while pumping gas, and showcased during sporting events. During our May 21 webinar, we’ll walk through this evolution and show how Spaceback brings social creative to programmatic and how their partnership with illumin lets even more advertisers gain access to more authentic creative units. Watch the recording below!

Speakers

Casey Saran – Spaceback, CEO: Casey is Co-Founder and CEO of Spaceback, the first platform to bridge the gap between social and paid media. As a long-time product lead/digital advertising veteran, Casey has held senior positions at Admeld, Google (twice), Yieldmo, iSocket, and Magnite. He is also a champion disc-golfer and an active musician/recording artist.

Mark Dinets – Spaceback, Head of Channel Partnerships: Mark joined Spaceback three years ago and has 15 years of ad tech experience in roles at USA Today, Unruly (now part of Nexxen), and Vizio. At Spaceback, Mark ensures that re-seller and client-facing partners are fully comfortable with Social Display and Social CTV and the important role that they play in programmatic advertising. As a So-Cal native, Mark enjoys golfing and checking out new restaurants.

Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk, Director of Channel Partnerships at leading OOH ad tech developer Broadsign. Drew will explore industry data from Broadsign and equip viewers with everything they need to know about adding OOH to their omnichannel mix in 2024.

While this webinar has already happened, you can watch the recording below.

Don’t forget to sign up for our next session with Spaceback on May 21, 2024. We’ll show how Spaceback is bringing social creative to programmatic and how their partnership with illumin lets even more advertisers gain access to more authentic creative units.

Watch the webinar

Learn firsthand how illumin integrates into your organization as we highlight the importance and (untapped) potential of journey advertising. Check out this rebroadcast of our recent webinar for a jam-packed session featuring illumin’s own Seraj Bharwani, Mike Stanczak, and Dan Gimbert as we evolve adtech beyond programmatic and embrace connected strategies. 

Watch the webinar

Watch Julia Fitzgerald, CMO, American Lung Association

Episode description

How does the size of an organization change its approach to business and marketing?

Midsize organizations find themselves in a unique marketing position, able to take advantage of some of the benefits that large organizations have in terms of reach and budget, without all of the ramifications that large businesses often face. 

On this episode of The Journey Insider Podcast, we explore the significance of size with Julia Fitzgerald, CMO of the American Lung Association and author of the new book Midsize.

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Watch the latest videos, webinars, speeches, product demos, and more on illumin’s YouTube channel.

Advertising is grabbing attention – from consumers, advocacy groups, regulators, and of course the press & media. It is hated, tolerated, and loved depending on when, where, how and from whom it is delivered. Media & Advertising professionals have a vested interest in making sure that advertising in all its varied forms has a vibrant future. And we want that future to be defined by the new generation of media practitioners!

Hosted by illumin CSO Seraj Bharwani, Illuminaries is a roundtable discussion that calls upon the rising stars of the media business to imagine things not as they are, but as they should be. Tune in as the leaders of today shape the ideas of tomorrow through an unfiltered exchange that challenges convention and redefines what is possible. 

Episode description

In our first episode of illuminaries, Guest Speakers Albert Thompson of Walter Isaacson, and Hyun Lee-Miller of Good Apple, join our CSO, Seraj Bharwani, in discussing the ‘Vision for a Vibrant Future of Advertising’.

About the guests

Albert Thompson, Managing Director – Digital, Walter Isaacson

While carrying the “ethos” of a Marketing Technologist, Albert has always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today’s conventional consumer engagement models. Over the past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.

His work involves Digital Marketing for Lexus, AMAZON, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.

He is currently the Managing Director, Digital Innovation at Walton Isaacson. Previously he served as the Director, Interactive Services for UniWorld Group and Director of New Media and Technology at Prime Access where he introduced the Digital capabilities for both multicultural agencies.

Albert has participated in numerous speaking engagements for Meltwater Social, MediaPost, Digiday, ThinkLA, AdAge, PUBMATIC, CYNOPSIS, Adweek, VAB and the ANA. This type of industry prowess resulted in him being named one of ADWEEK’s 2022 Media Allstars.  Albert is also the host of The Transient Identiti podcast which chronicles the Voice of the Consumer.

Hyun Lee-Miller, VP Media, Good Apple Digital

A 15-year industry veteran, Hyun oversees Good Apple’s media team and nurtures the growth of new disciplines within the company. Before starting at Good Apple, Hyun accumulated over a decade of experience in media across various verticals including pharmaceutical, travel, entertainment, financial and e-commerce.

Hyun is passionate about tying media to real business outcomes and has helped her clients develop award-winning multi-channel media strategies to drive successful launches for blockbuster brands as well as bring education to rare disease brands. When she’s not building strategic media recommendations for her clients, she’s playing with her kids, trying new TikTok recipes and working on her flying crow.

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Listen to Ana Ceppi, Sr. Advisor, Edelmen

Episode description

How do you establish a basis for trust among multicultural audiences?

As this next generation of multicultural consumers pushes brands to think holistically and participate in social justice causes, brands are responding with initiatives that go beyond “just a purchase”, co-creating solutions that are societally driven and culturally aware.

On this episode of The Journey Insider Podcast, we explore the intersection between trust and multicultural marketing with Ana Ceppi, a Senior Advisor at Edelman, an award-winning global public relations consultancy firm and self-proclaimed “house of trust”.

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Listen to Maddy Apsey, SVP of Digital Investments, 22Squared

Episode description

The media business is in upheaval with the emergence of new media currencies, greater addressability, requirements for better consumer privacy and consolidation of audience and data platforms, among others.

Marketers and their agency partners are faced with numerous challenges to achieving profitable growth but also envision opportunities to innovate and gain strategic advantage through partnerships and collaboration.

Explore the media agency perspective on this issue with Maddy Apsey, SVP of Digital Investments at 22Squared, a full-service media agency with offices in Atlanta, GA and Tampa, FL.

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