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Listen to Maddy Apsey, SVP of Digital Investments, 22Squared
Episode description
The media business is in upheaval with the emergence of new media currencies, greater addressability, requirements for better consumer privacy and consolidation of audience and data platforms, among others.
Marketers and their agency partners are faced with numerous challenges to achieving profitable growth but also envision opportunities to innovate and gain strategic advantage through partnerships and collaboration.
Explore the media agency perspective on this issue with Maddy Apsey, SVP of Digital Investments at 22Squared, a full-service media agency with offices in Atlanta, GA and Tampa, FL.
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