This year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to “normal” for the first time since COVID-19.
After a somewhat divisive 2020, much focus was placed on what separates Americans. This years’ top video ads concentrate on classic American favorites that everyone can rally behind: beer, trucks, and fireworks.
Of the Most Viewed Video Ads from the 4th of July in 2021, two beer brands placed in the top three. Now that a large share of the country is vaccinated and cases have dramatically diminished, Americans are ready to celebrate their first major holiday. Notably, two iconic American car brands (Jeep and Dodge) also ranked within the top 10.
Keep scrolling to see the top 10 most viewed video ads chart from the 4th of July 2021.
Budweiser
In this Budweiser ad, actor Bill Pullman was featured to re-enact his witty and inspiring speech from Independence Day. Pullman revisits the iconic scene to celebrate America’s independence from COVID-19. Budweiser pledged to “buy a round” if the US hit its 70% vaccination goal. While they missed their mark, legal age drinkers can go to MyCooler.com/beer to claim their free beer.
Pabst Blue Ribbon
Pabst Blue Ribbon released a 1,776-pack of beer to commemorate the year of American independence. While the 1,776-pack isn’t available to the public, they are releasing a 99-pack in the near future. The advertisement ends with the phrase, “You’re welcome, America.”
Macy’s
In this nearly four-minute video, Macy’s emphasizes the resilience and bravery of everyday Americans by highlighting individual accounts of courage throughout the pandemic. Macy’s paints a picture of The Hero Within every American. The video concludes by promoting Macy’s 4th of July fireworks featuring music that promises to unite, inspire and heal Americans.
Top 10 Most Viewed Video Ads: 4th of July 2021
| Rank | Campaign Name | Views |
| 1 | Budweiser – Go Fourth, America | 3,059,598 |
| 2 | Belle Tire – 4th of July Sale | 2,248,984 |
| 3 | Pabst Blue Ribbon – 1776 Pack | 1,405,622 |
| 4 | Dodge – Our ode to American muscle | 576,757 |
| 5 | Castlery – 4th of July Sale | 436,190 |
| 6 | Google – Congress is now in session | 362,369 |
| 7 | Macy’s – 4th of July Fireworks | 324,464 |
| 8 | United States Marine Corps – Happy Independence Day, America | 290,179 |
| 9 | Jeep – Most Patriotic Brand in America | 229,458 |
| 10 | Disney – Wishing you a magical Fourth of July! | 108,471 |
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Increase total views and time spent on your video campaigns without increasing advertising spend. Our proprietary True Reach™ technology harnesses all publicly available view data to track real-time performance and enable decision-making that optimizes your Share of Attention™.
